Based on strategy and positioning, we translate values, attributes and goals into a visual identity and branding. Brands and visual identities live in both the physical and the digital world. We believe in creating dynamic identities that adapt to the given environment. Unique design assets and a coherent style guide are created, which explain their individual and collective workings. Examples of the elements covered in this part of the project process include: logo, vignette, word mark, color scheme and typography rules, branding elements, iconography and possible photography / illustration / cinematography.
