Crafting the brand identity for our client's sex education awareness campaign was a journey in capturing the essence of human connection and intimacy. Inspired by the rhythmic beating of the heart, we named the campaign "Pulse," symbolizing vitality, life, and the continuous flow of energy.
Slogans such as "Empowering Minds, Embracing Bodies" and "Educate. Embrace. Empower." echo the core philosophy of fostering positive and informed approaches to sexual education. "Beyond the Sheets: Your Intimate Education Hub" encapsulates the campaign's commitment to providing a comprehensive and inclusive platform for learning.
Together, these elements harmonize with the heartbeat of "Pulse," creating a resonant call to promote understanding and celebrate the diverse facets of human intimacy.
Torrens University Sydney, Australia
September 2023
Brand DevelopmentBrand IdentityTypographyPrint MaterialsSocial Media