Multi-Platform Experience Design

Despotoski David A00116111

0. Executive Summary

This executive summary outlines a comprehensive social awareness campaign centered around epilepsy. The campaign's main objectives are to increase public understanding of epilepsy, diminish stigma surrounding the condition, and provide valuable support to those living with epilepsy and their families. To achieve these goals, the campaign begins with the creation of a user-friendly mobile application that serves as a central resource hub for epilepsy-related information and assistance.
To ensure the app's effectiveness, extensive generative and preference research data is being collected through surveys, interviews, and focus groups. This data drives the design and development process, resulting in an intuitive, accessible, and engaging app for its users. Additionally, a competitor analysis is conducted to gain insights into existing epilepsy-related apps' strengths, weaknesses, and unique features. This allows the campaign to distinguish itself by delivering a superior user experience.
Understanding the user's journey is crucial, and a customer journey map is being developed to visualize their interactions with the app at various stages. This helps identify pain points and opportunities for improvement, leading to a more satisfying and impactful user experience. Lastly, low-fidelity wireframes are being created for essential app pages, providing a visual foundation for stakeholder feedback and revisions before advancing to high-fidelity design and development.
1. Research2. Survey & Results3. Competitor analysis4. Lean UX5. Persona & Journey6. OptimalSort & Do-Go map7. Information architecture8. Wireframes

1. Research

Epilepsy is a neurological disorder characterized by recurrent seizures resulting from abnormal electrical activity in the brain. It affects people of all ages, genders, and ethnicities worldwide. Seizures can manifest as convulsions, loss of consciousness, or subtle movements, and their frequency and intensity can vary significantly among individuals.
Despite advances in medical knowledge and treatment options, epilepsy remains a complex and stigmatized condition, often leading to misconceptions and discrimination in society.
According to the World Health Organization, approximately 50 million people worldwide live with epilepsy, making it one of the most common neurological disorders globally.
70% of individuals with epilepsy not receiving appropriate care.
These statistics underscore the importance of raising awareness, improving support, and reducing stigma through effective social awareness campaigns.

5. Prototype. Photo

5. Prototype. Video

Mobile App

Desktop App

5. Prototype. Live Figma

Password. torrens2023

Multi-Platform Experience Design

Assessment 2

Student: Despotoski David A00116111Instructor: Francisco Franca De Oliveira Neto / Nagore Sanz

Sydney, 13.08.2023